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Grand advertising campaign of EZN H |
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2002 |
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EZN hair mascara of Dong Sung Pharmaceuticals attracts attention through the big advertising campaign. EZN hair mascara showed up to the public with many advertising medium, city vision (LCD), street full-page advertising, subway, school, outdoors advertising and so on.
¡°I do make-up on my hair¡± is an advertisement of EZN hair mascara. This is the answer to end up with all the problems such as, strong smell, and a fear to getting poison oak. It is easy to apply so just apply the EZN hair mascara on the prematurely gray hair with v-shaped brush and also it makes the customer to meet their satisfactions. It means that the hair could dye with repetitive using.
-TV advertising
MBC: News Today 2, Happy Day, News Desk W (Wide News)
SBS: Man and Wife Solution, 8 O¡¯clock News, Morning Drama, Good Morning
-City vision (LCD)
Koreana Hotel (Kwang Hwa Moon), DaJung Building (Kwang Hwa Moon), Sam Sung-Dong, Jaeboon hoikwan (Nam Dae Moon), Myung-Dong (CGV Cinema), ParkYung building (Seo Dae Moon), TaePyungYang Building (Yong San), KangNam Terminal, KangNam SamHong Building, Sin Sa-Dong (NamSeoul Wedding), Suwon Station roundabout, Busan West side roundabout.
-Street full-page advertising
Busan Pukgu Duk Chun-Dong Kt&g Building, Gumi Won Pyung-Dong Jung Ang Building, Iksan Iksan Station Jung Ang Road.
-Seoul subway advertising
Sticker advertising on the train line 1.3 and 4.
-School advertising
High School notice board advertising (82 schools)
High School mirror advertising (75 schools)
University mirror advertising (43 schools)
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